Faculty/Staff
Sajeev Varki
Associate Professor
svarki@usf.edu
Room: BSN 3229
Phone: (813) 974-6227
Fax: (813) 974-6175
Sajeev Varki is an associate professor in the School of Marketing and Innovation who teaches courses in global marketing, marketing management, promotions management, marketing strategy and marketing research. He has taught at the undergraduate, graduate and doctoral levels.
His expertise in marketing, advertising and strategy reflects his work experience as a business economist in Tata Economic Consultancy Services in Mumbai, India, and as an advertising agency account manager in Delhi, India. His research has been published in the Journal of Marketing Research, Psychometrika, the Journal of Retailing, the Journal of Advertising, Marketing Letters, the Journal of Service Research, the Journal of Business Research, and the European Journal of Marketing, among others. His co-authored work on "modeling fuzzy data" in the Journal of Marketing Research won the 2000 Don Lehmann Award for the best dissertation paper and was also a finalist for the Paul Green Award for best paper. Work he co-authored in 1996 on 'customer delight' was a runner up for the Davidson Award at the Journal of Retailing. A paper that he co-authored in 2000 on 'using service quality for competitive decisions' in the International Journal of Service Research was a Literati Club Award winner.
Varki earned a PhD in management from Vanderbilt Universi